In today’s health care environment, health care providers of all types are being challenged to “do more with less”. This includes not only reaching more patients, but also more effectively engaging them in their care. Traditional communication channels such as telephone calls, emails and voice mails are becoming less and less effective. Patient portals and apps are not gaining traction with the vast majority of patients. So, what is the solution? Text messaging - one of the most widely used forms of technology – represents a powerful alternative and one that has not been fully capitalized on in health care. The simplicity, immediacy and ubiquity of texting coupled with the ability to use links to the mobile web as an on-ramp to a richer experience can boost health care provider efficiency and effectiveness, enhance the patient experience and, best of all, improve outcomes.
Text Messaging: Designing a Program That Really Works
Now that you understand how effective and efficient text messaging can be for provider to patient communications, it's time to consider the steps you need to take to start your own text-first mobile program. Download this guide to find out how to design a program that works for you and your patients!