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Pediatricians, family doctors and gerontologists alike know that getting people in for preventive care visits can have a big impact on health. Knowing about health risks early can give people time to make lifestyle changes to reduce them. And when health conditions are identified early, people tend to have better options for treatment. Yet Americans get only about half of their recommended preventive care1 – a decision that can leave serious health conditions undiagnosed, lead to diminished treatment options, and significantly increase health care costs.

While clinics have long tried direct mail and outbound calls to increase scheduling, these methods typically don’t drive enough patient behavior to produce the desired ROI. Direct mail is expensive, and calls require a significant amount of staff time. Text messaging, on the other hand, is an easy and affordable way to reach patients via a method they’re already using every day: their smartphones.

With strategic, focused patient communication, ambulatory health care settings can improve preventive care adherence. In fact, some of our CareWire Messenger: Encounter Navigator clients have achieved >50% improvement in their preventive care scheduling rate.

How are they doing it? A big part of the answer involves these three tips: 

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Topics: healthcare communication, Onboarding and Engagement, Prep and Recovery, Text Messaging, Patient Journey, patient preperation, secure text messaging

With the vast majority of Americans using cell phones regularly, text messaging tools are an effective way of communicating with patients and monitoring their health.

Like all forms of healthcare related communication, it is critical to understand the “rules of the road” when it comes to texting and HIPAA compliance.  

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Topics: hipaa, secure text messaging

Chronic ailments are a critical health issue in the United States - from diabetes to asthma, millions of Americans suffer from chronic conditions. While there is no cure for many of these diseases, proper and consistent treatment is the key to managing the symptoms allowing individuals to live long, productive lives. An engaged patient - one that knows what to do and when to do it - is the key ingredient to managing chronic conditions. Healthcare organizations need to make engaging and activating these patients a top priority. One communication channel that must be part of any chronic condition management strategy is text messaging. Here's a brief examination of the role texting can play in managing chronic ailments.

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Topics: mhealth, Text Messaging, secure text messaging, Medication Adherence

Hospitals and healthcare organizations have developed into real digital powerhouses.

Providers store healthcare consumer data online via health information technology, patients access their records and provide feedback through online portals, and telemedicine technology enables doctors to provide care to patients on the other side of the planet.

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Topics: Text Messaging, secure text messaging, mhealth, digital health

Text messaging is a proven communication channel that is recognized in study after study for being an effective way to engage patients, change behavior, and improve outcomes.

Despite these results, there is a tendency to dismiss text messaging as a strategic communication and engagement tool within healthcare. Providers often express concerns that texting is not HIPAA compliant, their patient population does not text, and the utility of texting doesn’t extend beyond appointment reminders.

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Topics: Text Messaging, secure text messaging, digital health, mhealth, health IT, healthcare, hipaa